Question: Chapter 1 2 Discussion / Case Study: Honda Discussion Questions Was the Honda Fit campaign's advertising objective to inform, persuade, or remind? How might Honda

Chapter 12 Discussion/Case Study: Honda
Discussion Questions
Was the Honda Fit campaign's advertising objective to inform, persuade, or remind?
How might Honda have set the advertising budget for this campaign?
What was the creative concept behind the campaign? Was it meaningful? believable? distinctive?
What message execution style did Honda use in these ads?
Which media vehicles would have been the best choice for this campaign?
How might Honda have evaluated the advertising effectiveness of this campaign?

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