Chapter $12$ Homework $($i$)$

Help

The Service Continuum

This activity is important because many companies are not service$-$based or product$-$based organizations. Companies often create value for their consumers with both intangible and tangible offerings. The service continuum reflects the range between productdominant and service$-$dominant offerings.

The goal of this activity is to help you better understand firm offerings as they are categorized as service$-$dominated offerings $($intangible$),$ product$-$dominated $($tangible$),$ or balanced $($having some service and some product components$).$

Roll over each product description to reveal the hint, then drop it in the appropriate category on the figure.

Frito$-$Lay Doritos

Emergency Room

Visit

It's almost $3$:$00$ PM and you've been studying all day. You decide to take a walk to the corner Starbucks for a latte and a little relaxation.

Service Dominated

Product Dominated