Question: This activity is important because many companies are not service-based or product-based organizations. Companies often create value for their consumers with both intangible and tangible

 This activity is important because many companies are not service-based or

This activity is important because many companies are not service-based or product-based organizations. Companies often create value for their consumers with both intangible and tangible offerings. The service continuum reflects the range between productdominant and service-dominant offerings. The goal of this activity is to help you better understand firm offerings as they are categorized as service-dominated offerings (intangible), product-dominated (tangible), or balanced (having some service and some product components). Select the most appropriate category of the service continuum for the six scenarios below. 1. You woke un with a terrible pain in your abdomen and had your roommate take you to the ER for tests and diagnosis. 2. It's almost 3:00 PM and you've been studying all day. You decide to take a walk to the corner Starbucks for a latte and a little relaxation 3. Feelinc stressed about exams, you decide to visit the local yoga studio to enjoy a class of stretching, balance, and meditation. 4. It's vour turn to do the shopping, and since Doritos is your favorite snack, you pick up two bags of Doritos at the grocery store. 5. That annoying check oil light is illuminated on your car dashboard again. You decide to go to Jiffy Lube for an oil change, which includes 6 quarts of fresh oil. 6. The kids have been begging for a treehouse for a month. On your way home from work on Friday, you stop by Home Depot to Durchase the lumber for the weekend project. [(Click to select) Product Dominated Service Dominated Balanced

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