Question: Chapter 1 emphasizes building relationships as an important objective for IMC. Think about your favorite brands. Do you feel as though you have a relationship

Chapter 1 emphasizes building relationships as an important objective for IMC. Think about your favorite brands.

  1. Do you feel as though you have a relationship with any?
  2. What do the companies that support these brands do to ensure you are happy in the relationship? And are you an advocate for any brand?
  3. How and when do you communicate to others your positive feelings or excitement about the brand?

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