Chapter 1-2 test

I. Single choice (10 points, 2 points for each item, 20

points in total)

1.Which of the following terms would most closely match with the

following description - the performance of business activities

designed to plan, price, promote, and direct the flow of a

company's goods and services to consumers or users in more

than one nation for a profit? ( )

A) Global Strategy B) Marketing

C) Marketing Concept D) International Marketing

2. Which of the following would be considered to be an

uncontrollable element in the foreign environment? ( )

A) channels of distribution B) research

C) economic forces D) promotion

3. If a country sells more to other countries than it buys from them,

the situation is called a favorable:

A) balance of trade. B) economic model.

C) management structure. D) tariff management scheme.

4. If a nation uses tariffs, quotas, and nontariff barriers to restrict

trade so that domestic industries can flourish, it may be guilty of

what is called: ( )

A) boycotts. B) ) protectionism.

C) monopolistic thinking. D) predatory pricing.

5.Such elements as geography and infrastructure, structure of

distribution, and cultural forces are part of which of the

following international marketing task environments?

A) foreign environment (uncontrollable) B) foreign environment

(controllable)

C)domestic environment(uncontrollable)D)domestic environment

(controllable)

6.International work continues around the world to reduce these

trade obstacles to peace and prosperity.

A. Satellite and terrestial communication.

B. Energy and food costs.

C. Medical and drug prices.

D. Tariff and nontariff trade barriers.