I. Single choice (10 points, 2 points for each item, 20

points in total)

1.Which of the following terms would most closely match with the

following description - the performance of business activities

designed to plan, price, promote, and direct the flow of a

company's goods and services to consumers or users in more

than one nation for a profit? ( )

A) Global Strategy B) Marketing

C) Marketing Concept D) International Marketing

2. Which of the following would be considered to be an

uncontrollable element in the foreign environment? ( )

A) channels of distribution B) research

C) economic forces D) promotion

3. If a country sells more to other countries than it buys from them,

the situation is called a favorable:

A) balance of trade. B) economic model.

C) management structure. D) tariff management scheme.