Chapter 14 Michael stayed at a Hampton Inn last weekend What are the two categories of the purchase that he considers Give an example of each category Chapter 15 Imagine designing a conjoint for your school's caf In particular, you're in charge of the daily pizza orders Pizzas are trickywhile they're a simple food, they can be created in a zillion combinations What factors should you test in terms of your fellow students' likely preferences Wheat crust vs white, thick vs thin, plain cheese vs sausage vs sausage and green pepper vs vegetarian (you get the picture) Design a conjoint that would result in identifying 2 or 3 popular slices that your caf managers could order every morning The student body knows you're responsiblehow do you make most of them happy Chapter 16 When students are asked to develop strategies, they always default to cost leadership What does this mean Is it possible for all businesses If it is, should all attempt to implement it Chapter 17 1 Pick your favorite brand and look at the 5Cs for that company What is the brand's situation analysis Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business

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Question: Chapter 14 Michael stayed at a Hampton Inn last weekend. What are the two categories of the purchase that he considers? Give an example of

Chapter 14

Michael stayed at a Hampton Inn last weekend. What are the two categories of the purchase that he considers? Give an example of each category

Chapter 15

Imagine designing a conjoint for your school's caf. In particular, you're in charge of the daily pizza orders. Pizzas are trickywhile they're a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students' likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your caf managers could order every morning. The student body knows you're responsiblehow do you make most of them happy?

Chapter 16

When students are asked to develop strategies, they always default to cost leadership. What does this mean? Is it possible for all businesses? If it is, should all attempt to implement it?

Chapter 17

1. Pick your favorite brand and look at the 5Cs for that company. What is the brand's situation analysis? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?