CHAPTER 15 ASSIGNMENT Section: Name: Date: ENVIRONMENTAL FORCE List an example of an event or trend that might affect the restaurant in the upcoming year. Do you think it is an opportunity or a threat for the restaurant? Chapter 15 covered the marketing environment and how forces in the environment affect a brand's successes or struggles. The external environmental forces include PESTLE (political, economic, social, technological, legal, and environmentatural). You are tasked with scanning the environment yourself. Consider the most popular restaurant in your town (or your favorite restaurant in town). Look through current events and trends for each of the PESTLE categories. There are resource links in the chapter for each of the categories as well. Political and Legal Legislation, political stability, taxes, permits In the chart on the next page, list at least one example in each of the boxes below of something that might affect the restaurant in the upcoming year. This could be a trend, an event, or something that might happen. Also, state whether each will be an opportunity for the restaurant or a threat. Economic Employment, income, inflation, interest rates, productivity, wealth Restaurant name: Social Demographic characteristics, culture, population values Brief description: Technological Innovation, automation, digital currencies, apps, mobile use Target market(s): O Environment / Natural Climate, weather, natural resources