Chapter 2: Assignment Analyze how the value of a loyal customer (VLC) will change if the average customer defection rate varies between 15 and 40 percent (in increments of 5 percent), the frequency of repurchase varies between 3 and 9 times per year (in increments of 1 year), the average purchase price is $60 per visit and the contribution margin is 5 percent. Complete the table below for corresponding values of defection rate and repurchase frequency. Round your answers to the nearest cent. Defection rate Repurchase frequency 0.15 0.20 0.25 0.30 0.35 0.40 eBook What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $60 per visit, the Frequency of repurchase is seven times per year, the contribution margin is 15 percent, and the average customer defection rate is 50 percent? Round your answer to the nearest dollar. eBook What is the average defection rate for grocery store shoppers in a local area of a large city if customers spend $40 per visit, customers shop one time per week, 52 weeks per year, the grocery store has a 5 percent gross margin, and the value of a loyal customer is estimated at $4,500 per year? Round your answer to one decimal place