Chapter $2-$ Click and Drag $($i$)$

$1$ The Strategic Marketing Process

$50$ points

References

This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how th optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur.

The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions.

Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process.

Procter & Gamble

Fisher Price

Konica Minolta

Uber

Apple

Planning phase

Step $1$

Step $2$

Step $3$

Situation $($SWOT$)$ analysis

Fisher Price

Marketing plan

Implementation phase

Implementation phase