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This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions. Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process. Honda Element Proctor & Gamble Specialized Bicycle Fisher Price BMW Oral B Kimberly Clark Gillette Konica Minolta Sony Music Planning phase Step 1 Situation (SWOT) analysis Step 2 Market-product focus and goal setting Step 3 Marketing program Marketing plan Implementation phase Corrective Actions Results Evaluation phase Reset This activity is important because as a marketing manager, you must allocate resources to reach your target market. During the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. In this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. The goal of this exercise is to demonstrate your understanding of the Strategic Marketing Process and related marketing actions. Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process. Honda Element Proctor & Gamble Specialized Bicycle Fisher Price BMW Oral B Kimberly Clark Gillette Konica Minolta Sony Music Planning phase Step 1 Situation (SWOT) analysis Step 2 Market-product focus and goal setting Step 3 Marketing program Marketing plan Implementation phase Corrective Actions Results Evaluation phase Reset