Question: Chapter 3: Was there a company that made ground-breaking changes during the Covid pandemic? What, if not anything groundbreaking, did they do to stay competitive?

Chapter 3: Was there a company that made ground-breaking changes during the Covid pandemic? What, if not anything groundbreaking, did they do to stay competitive? After going over Chapter 3, you'll learn about a firm's internal analysis, which includes its strengths and weaknesses as well as its long-term competitive advantage. The chapter also discusses the VRIO model of sustainability, which includes the concepts of value, rarity, and inimitability.

1-I want you to choose a company (other than apple) and describe some of its strengths in adapting to the market during the COVID-19 pandemic. Was it a quick fix that other companies could replicate, or was it difficult to replicate? 2-For the same firm, please describe some weaknesses that the firm encountered during the COVID-19 pandemic. 3-Do you believe the firm you chose allocated the appropriate resources to maximize efficiency and effectiveness based on your previous responses?

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