Chapter 4 Running Case Assignment: Achieving Operational Excellence: Developing a Privacy Policy Statement for your website Software skills: Web browser software and presentation software Business skills: Corporate privacy policy formulation E-Bikes management wants to make sure it has policies and procedures in place to protect the privacy of visitors to its website. You have been asked to develop E-Bikes privacy policy statement for their website. The TRUSTe website and the Data Collection Standard describes best practices to help you draft E-Bikes privacy policy. You can also examine specific companies privacy policies by searching for website privacy policies on Google, Bing, or another search engine. Feel free to use one of those companies as an example, but make sure you make it for the E-Bike Company dont just copy and paste and leave the original company name in the text. Prepare a short Privacy Policy Statement for management that addresses the considerations below. Dont just answer the questions, make it look like an actual Privacy Policy and then add your Privacy Policy to your PowerPoint presentation along with Chapters 1-3. Remember this is a running case. Questions to consider when creating your Privacy Policy: How much data should E-Bikes collect on visitors to its website? What information could it discover by tracking visitors activities at its website? What value would this information provide the company? What are the privacy problems raised by collecting such data? Should E-Bike use cookies? What are the advantages of using cookies for both E- Bikes and its website visitors? What privacy issues do they create for E-Bikes? Should E-Bikes join an organization such as TRUSTe to certify that it has adopted approved privacy practices? Why or why not? Should E-Bikes adopt an opt-in or opt-out model of informed consent? Use the questions above to help you develop a short (one to two pages) privacy statement for the E-Bikes website.