ITM 3010 Introduction to Management Information Systems

Chapter 11 Running Case Assignment: Achieving Operational Excellence: Identifying Opportunities for Knowledge Management

Software skills: Web browser software, presentation software

Business skills: Knowledge management strategy formulation

This project provides an opportunity for you to identify opportunities for knowledge management at a real-world business and to suggest value-adding knowledge management applications.

Senior management has started reading about knowledge management and has asked you to explore opportunities for improving knowledge management at Dirt Bikes. Write a report answering the following questions.

• What are the most important knowledge assets at Dirt Bikes? What functions and employee positions are responsible for creating, distributing, and using these knowledge assets? Are all of these assets explicit knowledge?
• What knowledge outside the organization is required by the company?
• How could the following employee groups benefit from knowledge management: designers and engineers, product development specialists, marketing specialists, sales department staff and representatives, managers
• Describe the kinds of knowledge management systems that would be most valuable for each of these groups. What information would each of these systems provide?

Use electronic presentation software to summarize your findings for management