Chapter $7$a$$Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Options:

$-$Aspiration reference groups$$

$-$Brand ambassador$$

$-$Dissociative reference groups$$

$-$Group$$

$-$Primary groups$$

$-$Reference group$$

$-$Secondary groups$$

$1.$ Groups with negative desirability; For example, teenagers tend to avoid clothing styles associated with older consumers.

$2.$ Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent.

$3.$ A person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so$.$

$4.$ Involve weaker ties and less frequent interaction$$for example, professional and neighborhood associations

$5.$ Nonmembership groups with a positive attraction$$i$.$e$.,$ a person frequently purchases products thought to be used by a desired group in order to achieve actual or symbolic membership in that group.

$6.$ A group whose presumed perspectives or values are being used by an individual as the basis for the person$$s current behavior

$7.$ Involve strong ties and frequent interaction; these groups often wield considerable influence$$i$.$e$.,$ family and friends