Chapter 7

Address each numbered item below with an in depth elaborate discussion. Be sure to number each answer separately and provide ample spacing between answers. Also, be sure to address each sub-part of each question when applicable and adequately separate each sub-part. Answers should be explicitly linked to the text and cited accordingly. Insufficient responses will receive zero credit as only fully elaborated answers will receive credit. Submission should be made using a Microsoft Word.Doc

1. Why do people form coalitions? Explain possible benefits and drawbacks of coalitions.
2. What is the role of the heavy communicator? Identify benefits and drawbacks of this role.
3. What is the role of the isolate? Identify benefits and drawbacks of this role.
4. Explain the concept of microevents. Provide a specific example of a microevent.