Question: Chapter 7 Consumer Markets and Consumer Buying BehaviorAssignment # 5 Identify and discuss the importance of the participants in the organizational buying process. Who are

Chapter

7

Consumer Markets and Consumer Buying BehaviorAssignment #

5

Identify and discuss the importance of the participants in the organizational buying process. Who are the major decision participants? What decisions do they influence? What is their level of influence? What evaluation criteria does each participant use? Hint: Six participants in the purchase decision process: users, influencers, deciders, approvers, buyers, gatekeepers.

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