CHAPTER $8$: ORGANISATIONAL CHANGE AND LEARNING GROUP ASSIGNMENT: PAGE $190$: CASE STUDY: IMPROVING THE ORGANISATIONAL EFFICIENCY OF ETIKET ETIKET, the focus of this case study, is a young entrepreneurial organisation that has grown significantly, in the number of both staff and clients, over the past six years since its inception in $2013.$ The average age of the workforce is $24,$ with the age of the executive leadership team ranging between $29$ and $36.$ The business has experienced significant success through its ability to solve business problems in a creative and innovative manner and by building a culture of narrative belief within its own ranks. The essence of the organisations success is its ability to understand its clients stories, to understand the business problem conceptually from a marketing perspective and to apply creativity to drive and enable organisational change. However, the organisation has reached a tipping point, with formalization threatening to disrupt the core of what defined ETIKETs past and current successes. Constant growth and a bigger client portfolio demanded the formalisation of organisational practices and the clarification of reporting lines and structures that would enable responsiveness and dictate responsibility. ETIKET therefore needed to re$-$evaluate its current business model according to certain design criteria, namely: Formalising the organisation without losing the current culture and identity that defines it$.$ Designing the organisation to make innovation a part of the delivery value chain. $$ Keeping work practices flexible and allowing employees the freedom to innovate. $$ Bearing employee age in mind, allowing junior employees, at times, to take on more responsibility to keep them challenged and engage. $$ Designing talent practices that would enable and motivate the Gen Y workforce, rather than inhibiting their freedom. Source: Martins & Geldenhuys $(2016)$ A$.$ QUESTIONS $1.$ Explain$/$Discuss the framework of the general model of planned change by discussing each activity and explain how it could be applied to the ETIKET case study. Provide relevant examples from the case study. $2.$ What are some of the potential restraining forces in the change process? Discuss $3.$ What are some of the potential driving forces in the change process? Discuss B$.$ TECHNICAL REQUIREMENTS $$ Complete the assignment and submit in a typed format. $[15][5][5]$ Complete a cover page containing the following information: your initials, surname, student number, the title: $$Assessment $1$: Assignment $1,$ name of subject and the date on which you submit the assignment. $$ Always compulsory. including the cover page, table of content Introduction, conclusion & references$).1(1)/(2)$ line spacing, Justify, Arial or time new roman font, font size $12$ Sources$/$references should not be more than $10$ years old $($severe penalty will be applied$)$ Use the Harvard referencing method and ensure that all shortened references in the body of the text have full citations in the $$Reference list$/$Bibliography$.$ If you have used a news paper article, attach a copies of the article used. $$ Pages must be numbered. $5-6$ members per group $$ Rubric attached C$.$ ASSESSMENT INFORMATION Marks will be allocated for originality, quality, proper referencing, presentation skills etc. Assessment $1$ will count $20\%$ towards your $($module$)$ final mark.