Chapter $8$

$$ Understand why consumers use Pinterest

$$ How often should you pin, as a marketer?

$$ What does Pinterest offer advertisers?

$$ Know the different parts of the conversion process $($awareness$,$ consideration, conversion$)$

$$ What is Pinterest Trends?

$$ What do catalogs on Pinterest do$?$

$$

Chapter $9$

$$ What value does LinkedIn provide for marketers?

$$ What are ways a marketer can optimize company accounts?

$$ How do you increase engagement in LinkedIn posts?

$$ What is LinkedIn Live?

$$ How can brands use LinkedIn Articles and Newsletters?

$$ What is the $4-1$ rule?

$$ What are the types of ad formats available on LinkedIn?

$$

Chapter $10$

$$ What business categories are most popular on YouTube?

$$ How many subscribers are on YouTube?$$ How does this compare to other platforms?

$$ What factors does the YouTube algorithm use for recommended videos?

$$ How does the YouTube algorithm personalize recommended videos?

$$ Why and how would you optimize a video?

$$ Why should a brand create playlists on YouTube?

$$

Chapter $11$

$$ What demographic group uses TikTok the most?

$$ What is the driving force in the TikTok algorithm?

$$ Who owns TikTok?

$$ What is the most engaging social media app?

$$ Understand the conversion process for TikTok $($awareness$,$ consideration, converstion$)$

$$ What targeting options are available with TikTok?

$$ How should brands capitalize on trends in TikTok?

$$ What is the Branded Hashtag Challenge?