CHAPTER 9 ASSIGNMENT Section: Name: Date: Retail Layout You may choose any brick and mortar retail store for this assignment, but you must be able to visit it in person before the assignment deadline. (You may choose a store you have shopped at previously, but you must visit it again for this assignment.) Arrive at the store, enter through the main entrance, and walk around throughout the store. Observe the layout, branding, lighting, sounds, decoration, and fixtures. Look at where the sales register(s) is / are located and how much product is in the store. You may even choose to ask a sales associate about an item or to purchase a product. After shopping in the store, sketch the store layout. You can use software to create the sketch or sketch it (neatly) by hand. Include this sketch at the end of this document, either copied and pasted as an image within this Word document or merged into a single PDF. Also, answer the following questions: 1. What did you notice about how the layout affected the flow of traffic? 2. How did the fixtures influence the shopping experience? 3. How did other retail atmospheric elements affect your shopping experience? What was the "feel" of the store? 4. What else did you notice, and what other insights did you gain