Chapter 9 Indicate whether the statement is true or false. 1. The diagnostic role of marketing research includes gathering and presenting factual statements. a. True b. False 2. Marketing research helps managers gauge the perceived value of their goods and services, as well as the level of customer satisfaction. a. True b. False 3. Marketing research dilutes the quality of decision-making. a. True b. False 4. An open-ended question is a type of interview question in which the respondent is asked to make a selection from a limited list of responses. a. True b. False 5. Often, secondary data sources give detailed information that would enable a researcher to assess their quality or relevance. a. True b. False 6. Secondary data refers to information collected for the first time. a. True b. False 7. Big data refers to the exponential growth in the volume, variety, and velocity of information and the development of complex, new tools to analyze and create meaning from such data. a. True b. False