Question: Chapter Discussion Questions1. What did we learn from the cost assessment manager ?2. Which of the first two managers directions (direct mail or email) would

"Chapter Discussion Questions1. What did we learn from the cost assessment manager

?2. Which of the first two managers directions (direct mail or email) would you support

?3. What is the strategy? If the company wants to emphasize customer acquisition, what would you recommend? If the company wants to emphasize customer retention, what would you recommend?

4. What else would you like to know for a more thor-ough assessment?"

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