Chapter Reading: Read Ch$-17$Retailing and Omni$-$channel Marketing$$ from the text book$-$ Dhruv Grewal and Michael Levy $(2020)$Marketing$(8$th Edition$).$ McGraw$-$Hill Education.

$12\mathrm{.}3$Test your Knowledge $($Answer the following Question$)$:

Discussion Question #$1$: What challenges do retailers face when marketing their products through multiple channels? Discuss briefly.