Chevrolet has seen many of the Lincoln commercials and wants to figure out their new campaign ideas. There are 3 main groups of customers segmented. One group has an average head of household age group of 25 and buys an average of 1 car in a family over the last 3 years. Another group is age 35 with an average of 2 cars and the last group of 50-year-olds has an average of 4 cars. 1. What kind of method would you use to segment these groups and why? 2. if Smith comes in and is 40 years old and has bought an average of 3 cars, using the method you described in part a, figure out which group is Smith closest to.