Question: China and the US have recently signed a phase one trade deal. Beijing has promised to buy certain amount of US products, lower import tariffs

China and the US have recently signed a phase one trade deal. Beijing has promised to buy certain amount of US products, lower import tariffs and further open up its market. As the Vice President for International Business Development of ABC Chocolate based in Chicago, a high-end gourmet chocolate manufacturer and retailer. You (student) are to present a SWOT Analysis to the President of ABC about setting up its first retail store in Shanghai, China. The President wants to open its first store in China in time for Christmas 2020. With your analysis, you will advise the President strategies to enter the Chinese market amid the current trade conflict. Your SWOT Analysis should include: 1) a cover page, 2) a brief Executive Summary, 3) detailed SWOT Analysis, 4) conclusion, and 5) your proposed action plan.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!