Question: Choose 2 positioning criteria for mapping the position against competitors. See the template below and in this week's Module. Select at least 3 competitors to
Choose positioning criteria for mapping the position against competitors. See the template below and in this week's Module. Select at least competitors to map Dunkin' Donuts against and map them against two criteria in a positioning map see example below Explain for each company Dunkin Donuts and the three competitors why you mapped them where they are in your positioning map. Each position needs to be backed up by your research about the companies. For example, if you select highlow price as a criterion, your research should show the coffee prices from a product that all chains have to justify how you mapped all companies in your positioning grid. Include a reference list using the APA style format to list all the sources you used for this research.
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