Choose a company that has successfully marketed their product in another country. Conduct a SWOT Analysis of
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Question:
Identify and describe the four components of the Marketing Mix (Product, Price, Place, Promotion), including concrete examples for each and think about the product considerations above as well (Name of product, electrical, packaging and label, weights & measurement, etc)
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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