Choose a product$/$service $($not the same one you are using for the final project $($marketing plan$).$ Answer the following questions:

Considering direct, online, social media and mobile marketing options, which $2$ options do you feel would be the best to use in relation to the product$/$service you have chosen? Why?

Describe the options you justified above and outline specific methods you would adopt in using those $2$ options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.

What one strategy could be adopted to create a competitive advantage for that product$/$service$?$ Provide an analysis of this decision.