Choose a service or product related to the Hospitality Industry and develop a marketing plan to successfully
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Question:
Choose a service or product related to the Hospitality Industry and develop a marketing plan to successfully introduce your service or product into the market (Vancouver- lower mainland).
Follow the guideline below to assist you:
- Create your own company (location must be specific)
- Choose your product or service (already in existence or imaginary)
- Your product/ service must be approved by your Instructor.
- You are going to present your marketing plan to a group of investors and financial institutes in order to persuade and influence them to support your business plan financially.
Your Marketing Plan should include the following sections:
- Identify your business (Who are you?)
- Describe your product or service (How is your product/service unique? What are your strengths and weaknesses?)
- Consumer Analysis (Identify your target markets -Who are your customers?)
- Competitor Analysis (Identify your competitors and compare your market position)
- Discuss the external factors. Identify any opportunities and threats.
- Describe your marketing strategies and activities (How will your message reach potential customers?)
- Indicate your pricing strategy (How much would your customers pay in relation to your competitors?)
- Long term goals (What is your future plan?)
- Conclusion (A strong statement convincing the investors to invest in your business!)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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