1. Choose a single target market to focus your marketing plan on. Develop a detailed Target Market Profile. Your Target Profile can be submitted as a “Day in the Life”, a Collage, or any other format you deem appropriate that helps answer the question “Who is the primary market to purchase my product?”(ie: who is Most Likely to buy the most from me?)Your profile should include a summary of the customer’s needs and wants and a description based on variables such as demographics, psychographics, lifestyle, etc. 

2. Develop a market Positioning Map for Lululemon using 2 dimensions that you think are important to your target market and include at least 3 other competitors. Create a Positioning Statement and Tagline for your product.

3. Draw a Product Life Cycle for Lululemon and identify the stage that you think your product is at on it. Explain why you think that your product is at this stage. What marketing strategies should be considered next?

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Lululemon is a yogainspired athletic apparel company The company was founded in Vancouver Canada in 1998 The companys products are designed to meet th... View the full answer