Choose an exponential company from the digital environment $($except Airbnb and TED$)($ I chose Uber$)$and apply the six D$\text{'}$s model $($Digitization$,$ Deception, Disruption, Dematerialization, Demonetization and Democratization$)$ specifying each stage for the chosen company.

On the same company, apply Salim Ismail's formula justifying its MTP $($Massive Transformation Purpose$)$ and define at least four characteristics of its external attributes $($SCALE$)$ and its internal attributes $($IDEAS$).$