Question: Choose one option. Service intangible elements usually dominate value creation. Companies can address it by: providing knowledge through books and homepages. employing cocreation. emphasizing physical
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Choose one option. Service intangible elements usually dominate value creation. Companies can address it by:
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providing knowledge through books and homepages.
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employing cocreation. emphasizing physical clues,
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employing metaphors and vivid images in advertising.
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