choose one project and explain

Project Alpha Case Study - Information File (Project Selection) The Bank of North America Company (BONA) is looking at 4 possible projects to initiate. They've decided to pick the one project that has the highest priority based on 5 criteria that they've deemed to be important to their company's overall strategy. The 5 criteria are: 1) Alignment with core competencies 2) Alignment with strategic goals 3) Return of investment above 15% 4) Improve customer service 5) Improve competitive advantage They've also decided that the weightings (values from 1 to 3) for the above 5 criteria are 1.5, 2.5, 1.5, 2.5 and 2.0 respectively. The 4 project proposals are: 1) Upgrade their company's web-site 2) Partner with JBC (Java Bean Coffee Company) to launch a new loyalty credit card 3) Introduce a new company-wide training initiative 4) Upgrade all their bank branch ATMs On a scale from 1 to 10, they've determined the following scores for each of the Proposals: Proposal # Criteria #1 Criteria #2 Criteria #3 Criteria #4 Criteria #5 1 2 2 4 8 3 2 6 2 8 4 2 3 8 4 4 2 3 4 2 2 8 6 3 3 BONA has asked your help to analyze and assess which project proposal should be chosen