project alpha case study

Project Alpha Case Study - Information File (Project Selection) The Bank of North America Company (BoNA) is looking at 4 possible projects to initiate They've decided to pick the one project that has the highest priority based on 5 criteria that they've deemed to be important to their company's overall strategy. The 5 criteria are: 1) Alignment with core competencies 2) Alignment with strategic goals 3) Return of investment above 15% 4) Improve customer service 5) Improve competitive advantage They've also decided that the weightings (values from 1 to 3 ) for the above 5 criteria are 2.5,2,1,2.5 and 2 respectively. The 4 project proposals are: 1) Upgrade their company's web-site 2) Partner with JBC (Java Bean Coffee Company) to launch a new loyalty credit card 3) Introduce a new company-wide training initiative 4) Upgrade all their bank branch ATMS