Chose a sports property/team (ie. NHL/Leafs) and one of their sponsors (ie. Tim Hortons) Evaluate the sponsorship
Question:
Chose a sports property/team (ie. NHL/Leafs) and one of their sponsors (ie. Tim Hortons)
Evaluate the sponsorship in terms of brand fit, objectives match, benefits to both the property and the sponsor, and why you think it is a good sponsorship.
Overview of the Sports Organization and the Sponsor of choice.
This is an overview of the Sports Organization and the Sponsor you selected. Include a slide of each.
Brand Image
What is the property/team's brand image?
What is the sponsor's brand image?
Target Audience
What is the property/team's target audience?
What is the sponsor's target audience?
Objectives
What are the properties/team's objectives?
What are the sponsor's objectives?
Benefits of Sponsorship
What are the benefits of this sponsorship for the property/team?
What are the benefits of this sponsorship for the sponsor?
Integrations/Activations
How do they integrate elements from Promotions, Advertising or Social Media to strengthen their sponsorship?
Use images and/or video links to show examples of the integrations they have done between them.
Conclusion - Strength of Sponsorship
Are the 2 brands a good fit? Is this a strong partnership? Why?
Reference their brand images, their target audiences, and their objectives.
Expert Answer:
Sports PropertyTeam Los Angeles Lakers NBA Sponsor Wish Shopping Overview of the Sports Organization and the Sponsor of choice The Los Angeles Lakers ... View the full answer
Ethical Obligations and Decision Making in Accounting Text and Cases
ISBN: 978-1259969461
5th edition
Authors: Steven M. Mintz, Roselyn E. Morris
