CircuitCentral Indirect Analytical Report Memo In a nutshell, you - a supervisor at CircuitCentral - have decided to create an action plan for the store's very busy Labor Day weekend. You do not want this busy holiday to be filled with problems, delays, and obstructions that customers encountered on the Memorial Day holiday. You have already done a survey with your customers to rate the company's service. Convert the numbers to percentages on the chart. Then create a table where you can insert your percentages and put it in your Findings and Analysis section. When you evaluate the results of this survey (see below) you are looking to see if 35% of your customers gave the company service an "Excellent" rating in every category in the survey. Anything less than 35% is a problem area and needs action steps to fix it. You're going to prepare an Indirect Analytical Report Memo for your boss giving her your recommendations to make this Labor Day the fastest, smoothest holiday ever.

Assignment: Now you're going to write an Analytical Report Memo to your boss, Pat Diggins, the General Manager of Circuit Central. This will be an indirect approach because you believe there are problems to be solved, and Pat is not expecting this report. Therefore, this report must persuasive in nature. In the second section - the Findings and Analysis - you'll give her all the data that shows there truly are problems.... and then in the last section - Recommendations -- you'll tell her what you want to do about them. This means the three subheads in your memo will be in this order: First, the Introduction (where you restate the problem and describe your mission or goal by making clear exactly what you wanted to find out. Tell exactly what steps you took to carry out your mission. Second, Findings and Analysis (where you display and discuss all the data you gathered and evaluated, and where you identify specific problems to solve); Third, Recommendations of specific action steps to take (where you show how each recommendation you make solves a specific problem). In the findings and analysis section, present some of your data in 2 charts: These can be either tables or graphs or one of each. This is done to help provide graphic assistance and clarity in the memo.

RESEARCH PAGE CircuitCentral Background Information The plan includes assigning backup cashiers from other depart- ments for each shift. Additionally, remote registers are located in several departments to reduce customer flow at the registers near- est the exit. CircuitCentral's goal is to achieve at least a 35 percent 'excellent response rating from customers. Even the best plans can go awry, however, and this usually happens during holidays such as Thanksgiving, Christmas, Memorial Day, and Labor Day. With the 12.26 Justification/Recommendation Report: Labor Day weekend only two months away, you want to avoid the Improving Register Efficiency at Circuit Central (Obj. 5) occasional gridlock you encountered last Memorial Day. CircuitCentral is a high-volume market-leading retailer of consumer Customer Survey Data electronics and appliances. It has established a reputation for out- To gather Information from customers, you decide to tabulate standing customer service, selection, and prices. As a supervisor at responses to questions from comment cards submitted during the one of the store's busiest locations, you must ensure that the check- last month. You are particularly interested in the time customers out and customer service lanes operate efficieritly. To make your job spent in the checkout lines. Here are the results of 320 customer easier and to ensure consistency in every store, CircuitCentral has comment cards: established an action plan to prevent long waiting times at registers. Responses/Score (5 = excellent 4 = very good, 3 = good, 2 = fair, 1 = poor) 5 5 3 2 1 Questions on Comment Cards 4 112 102 63 29 14 1. Based on your shopping experience, how would you rate this CircultCentral store? 2. Based on your shopping experience, how would you rate the likelihood that you will return to this CircuitCentral store? 166 96 43 8 2 88 76 23 15 80 144 32 13 3. How would you rate the likelihood that you 118 would recommend this CircuitCentral Store to a friend? 4. How would you rate your overall satisfaction 51 with register checkout times? 5. How would you rate your satisfaction with 19 the time spent in line at the customer ser- Vice counter? 38 128 96 39 26 96 54 129 15 6. How would you rate the service staffs han- dling of problems