Clancy owns a plot of land in the desert that isn't worth much. One day, a...
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Clancy owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on his property, making a large crater. The event attracts scientists and tourists, and Clancy decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists (Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets. Clancy's marginal cost of providing admission tickets is zero. PRICE (Dollars per ticket) 10 9 1 0 0 2 Market A MR 4 6 8 10 12 14 16 18 20 QUANTITY (Admission tickets) PRICE (Dollars per ticket) 10 8 N 1 0 0 2 Market B MR 4 68 10 12 14 16 18 20 QUANTITY (Admission tickets) Imagine that at first, Clancy charges the same price of $4 per admission in both markets so that the total number of admissions demanded is tickets. Imagine now that Clancy decides to charge a different price in each market. To maximise revenue, Clancy should charge S Market A and S per admission in Market B. At these prices, he will sell a total quantity of admission tickets per day. Complete the following table by calculating Clancy's total revenue from selling in both markets under the nondiscriminatory as well as the discriminatory price policy. Pricing Policy Nondiscriminatory Discriminatory Total Revenue (Dollars) Clancy charges a lower price in the market with a relatively per admission in price elasticity of demand. Clancy owns a plot of land in the desert that isn't worth much. One day, a giant meteorite falls on his property, making a large crater. The event attracts scientists and tourists, and Clancy decides to sell nontransferable admission tickets to the meteor crater to both types of visitors: scientists (Market A) and tourists (Market B). The following graphs show daily demand (D) curves and marginal revenue (MR) curves for the two markets. Clancy's marginal cost of providing admission tickets is zero. PRICE (Dollars per ticket) 10 9 1 0 0 2 Market A MR 4 6 8 10 12 14 16 18 20 QUANTITY (Admission tickets) PRICE (Dollars per ticket) 10 8 N 1 0 0 2 Market B MR 4 68 10 12 14 16 18 20 QUANTITY (Admission tickets) Imagine that at first, Clancy charges the same price of $4 per admission in both markets so that the total number of admissions demanded is tickets. Imagine now that Clancy decides to charge a different price in each market. To maximise revenue, Clancy should charge S Market A and S per admission in Market B. At these prices, he will sell a total quantity of admission tickets per day. Complete the following table by calculating Clancy's total revenue from selling in both markets under the nondiscriminatory as well as the discriminatory price policy. Pricing Policy Nondiscriminatory Discriminatory Total Revenue (Dollars) Clancy charges a lower price in the market with a relatively per admission in price elasticity of demand.
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Introduction to Management Science A Modeling and Cases Studies Approach with Spreadsheets
ISBN: 978-0078024061
5th edition
Authors: Frederick S. Hillier, Mark S. Hillier
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