Class Activities:

Activity 1:

As you know, marketing communications plan is an effective method of informing your target client base about your product or service and construct and maintain relationships with your customers, prospects and other relevant stakeholders in the company.

Assume that you are a marketing officer in OZZY.pvt.ltd. Your company wants to launch a new product in the market. Thus, you are supposed to discuss the process of designing and developing an effective marketing communication plans with other relevant staff members.

In this activity, you are required to prepare the marketing communication plan information, consider the following points:

• Factors of marketing communication (MC) to confirm with clients.
• Ways to obtain client and product information.

Activity 2:

This activity is in continuation with previous activity.

In this activity, you are supposed to discuss about designing the marketing communication plan with you other staff members while keep following points in mind:

• Steps in marketing communication research
• Legislative requirements relevant to marketing communication plans
• Elements of marketing communication mix/marketing communication functions and media vehicles
• Selecting communication mix
• Techniques to assess the effectiveness of your marketing communication plan.

Activity 3:

This activity is in continuation with previous activity.

In this activity, you need to talk about finalising the marketing plan, consider the following points:

• Procedure for developing a budget proposal.
• Steps to create timeline proposal
• How to present a marketing communication plan to the client.
• General process of seeking feedback from relevant stakeholders.