Question: Class Activity: Rational Decision Making Problem/Goal: Buying a new Smartphone Decision Criteria: Design Camera Quality Battery Life Value for Price Decision Alternatives: Apple iphone 12
Class Activity: Rational Decision Making
Problem/Goal:
- Buying a new Smartphone
Decision Criteria:
- Design
- Camera Quality
- Battery Life
- Value for Price
Decision Alternatives:
- Apple iphone 12
- Samsung Galaxy S20
- Google Pixel 5
Criteria Evaluation:
Based on your own preferences, enter the weights for the criteria:
| Criteria (weights) | Design | Camera | Battery Life | Value for Price |
| Your criteria evaluation weights (Total = 1.00) |
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| Alternative Evaluation:
Table 1- Smartphone Ratings - 2021 | ||||
| 25 experts (ratings: lowest 1 to highest 5) | ||||
| Alternatives\Criteria | Design | Camera | Battery Life | Value for Price |
| Apple iphone 12 | 5 | 4 | 4 | 3 |
| Samsung Galaxy S20 | 4 | 5 | 4 | 4 |
| Google Pixel 5 | 4 | 4 | 3 | 5 |
Selecting the Best Alternative:
Multiply the rating for each criterion by the weight for that criterion
Hint: Use Table 1 along with criteria evaluation weights you entered above
| Alternatives\Criteria | Design | Camera | Battery Life | Value for Price | TOTAL |
| Apple iphone 12 |
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| Samsung Galaxy S20 |
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| Google Pixel 5 |
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Best Choice: |
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