Class Assignment: Read each scenario carefully. Decide which stage of the product life cycle is best illustrated, and what marketing strategies can be applied in each situation. Briefly explain your answer by citing factors such as competitors and product benefits or features. Scenario 1 One of the largest food manufacturers in Davao is attempting to develop a carbonated drink product. According to the firm, what makes it different from other carbonated drinks is that it comes in a self-cooling container. The firm claims that this innovation solves the problem of cold drinks immediately becoming warm. This problem, the company claims, leads to dissatisfaction on the part of the customers. a. Stage of the Product Life Cycle: b. Appropriate strategy and explanation: Scenario 2 Ellestreque Pharmaceutical Corporation has recently launched its Herbalaya Hot and Fast Pain Relieving Ointment. The firm wants to further promote the product as the only pain-relieving ointment with moisturizing properties. The firm also aims to gain a stronger influence over the steadily growing market for personal health care products. a. Stage of the Product Life Cycle: b. Appropriate strategy and explanation