Question: Class, let's look at different channel strategy concerns among various industries: -Perishability is a big concern with food and drug items. -The fashion industry is
Class, let's look at different channel strategy concerns among various industries:
-Perishability is a big concern with food and drug items.
-The fashion industry is another example where the styles change quickly, so the product must be moved quickly.
This highlights the importance of the timeliness issue to our channel distribution discussion. Can you think of any other industries that have the same concerns? Reference.
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