Question: Classic Brand Positioning Statement To (Target Group/Need) _________________, (Brand) ________________. is the brand of ( Frame of Reference Perceptual) _____________________________, Competing Mainly With ( Frame

Classic Brand Positioning Statement

To (Target Group/Need)_________________, (Brand)________________. is the brand of (Frame of Reference Perceptual)_____________________________, Competing Mainly With (Frame of Reference Competitive) ____________________________________that (Relevant Differentiating Benefit)________________________________, because (Reason To Believe)________________________________.

The Brand Character is: _______________________________________.

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