Classifying Consumer Products

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This activity is important because each category of consumer product has a different marketing mix, level of brand loyalty, and typical consumer behavior associated with it$.$ The effort that the consumer puts forth in the purchase process, the number of attributes evaluated, and the frequency of purchase differ greatly across the product types. Therefore, marketing managers must understand the differences between the consumer product types.

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The goal of this activity is to demonstrate your understanding of the differences between the four types of consumer products by correctly classifying consumer product examples.

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Group the products by type of consumer product. Move each label to the correct drop zone box.$$The notes button next to a label provides more information

Labels:

$-$ hermes birkin bag

$-$ patek philippe watch

$-$ doritos

$-$ royce poplar coffin

$-$ maytag dishwasher

$-$ zest bar soap

$-$ beats headphones

$-$ goodyear ultra grip tires

Drop Zones:

$-$ convenience product

$-$ shopping product

$-$ specialty product

$-$ unsought product