Classifying Consumer Products

This activity is important because each category of consumer product has a different marketing mix, level of brand loyalty, and typical consumer behavior associated with it$.$ The effort that the consumer puts forth in the purchase process, the number of attributes evaluated, and the frequency of purchase differ greatly across the product types. Therefore, marketing managers must understand the differences between the consumer product types.

The goal of this activity is to demonstrate your understanding of the differences between the four types of consumer products by correctly classifying consumer product examples.

For each product, select the correct product type.

Patek Philippe watch$$Consumers who want to purchase a Swiss$-$made Patek Philippe watch, priced at $$200,000,$ perform an extensive search with extended decision time before buying.

$($Click to select$)$

Zest bar soap$$Produced by Procter & Gamble, Zest bar soap is widely available at many grocery stores and discount warehouses.

$($Click to select$)$

Royce Poplar coffin$$Many consumers do not think about purchasing a coffin until one is needed for a loved one or family member.

$($Click to select$)$

Maytag$$ dishwasher$$The Maytag$$ Jetclean$$ dishwasher is fairly expensive at $$650.$ It is available at a number of outlets to increase consumer convenience and minimize substitution.

$($Click to select$)$

Doritos$$Produced by Frito$-$Lay, these low$-$cost snacks are available in numerous locations, including convenience stores and vending machines.

$($Click to select$)$

Herm$$s Birkin bag$$The Herm$$s Birkin bag retails for approximately $$9,000.$ Production and distribution are very limited$,$ and consumers may wait years to buy this exclusive bag.

$($Click to select$)$

Sony Blu$-$ray Disc$$ player$$The Sony Blu$-$ray Disc$$ player is available in a large number of retail outlets, including Best Buy and Target.

$($Click to select$)$

Goodyear Ultra Grip tires$$Consumers may not think of purchasing winter tires, such as Goodyear's Ultra Grip winter tires, until they drive through or move to an area with snowy weather.

$($Click to select$)$

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