Question: Classifying Consumer Products This activity is important because each category of consumer product has a different marketing mix, level of brand loyalty, and typical consumer

Classifying Consumer Products
This activity is important because each category of consumer product has a different marketing mix, level of brand loyalty, and typical consumer behavior associated with it. The effort that the consumer puts forth in the purchase process, the number of attributes evaluated, and the frequency of purchase differ
This activity is important because many companies use a specific sequence

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