Question: Client: Starbucks - Need to answer the below questions by considering Starbucks Segmentation and Targeting In this section you need to explain who you believe

Client: Starbucks - Need to answer the below questions by considering Starbucks

Segmentation and Targeting

In this section you need to explain who you believe will be the best target market group.

The best group is identified and described using the segmentation variables. The better use of more relevant variables will be graded higher. Variables are Behavioural, Geographic, Psychographic and demographic.

You need to:

Identify the group from the opportunity above is it a new or existing segment?
Create a customer profile for this type of customer. (i.e. describe the business best target customer).

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