Question: Clothing retailer Lululemon, whose headquarters are in Vancouver, stopped selling many of its womens black yoga pants after customers complained that the sheer material used

Clothing retailer Lululemon, whose headquarters are in Vancouver, stopped selling many of its womens black yoga pants after customers complained that the sheer material used to manufacture the pants was see-through.

In an interview about this situation, company founder Chip Wilson said the problem is that some womans thighs are just too big to wear his pants. Many women were insulted by his comments and said he was basically saying they are too fat for his clothes. This is an excerpt from the interview:

Lululemon Founder Chip Wilson: Women will wear a seatbelt that wont work, or a purse that doesnt work, or quite frankly, some womens bodies just dont work for it. Reporter Trish Regan: They dont work for the pants? Wilson: They dont work for certain womens bodies. Regan: So the pants might be see-through on some womens bodies, but not on others? Chip: No, no. Because even our small sizes would fit an extra large. Its more about the rubbing through the thighs.

In response, Melissa Chen, a yoga practitioner in Burnaby said:

Most womens thighs rub together. So why is he blaming our legs? The product should be manufactured on that premise. Its kind of insulting. And blaming womens thighs to defend your product is pretty weak.

Hint: For each part below, think about what your role as the writer is and who the audience would be.

6A: You are a reporter for VanNews.com, a news site based in Vancouver. You are covering this story. Write your headline, your lead paragraph, a quote, and at least two more paragraphs of your news story.

6B: You are the communications manager for Lululemon in Vancouver. To respond to the outcry created by Wilsons comments, consider what your key message should be and how the company should be responding, then write the following:

  1. A news release: Write the lead and a quote for your news release. Just these two things!

  1. A Facebook post for @lululemonvan

  1. The opening of a speech for company founder Chip Wilson to apologize (just the opening of what will be a longer speech). Write at least two paragraphs

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