Coca$-$Cola's mobile app allows customers to interact with the brand on$-$the$-$go$.$ When customers purchase Coca$-$Cola products, they can use their mobile phones to scan Sip and Scan icons on cans and bottles to unlock chances to win movie and concert tickets or more exclusive experiences like meeting members of the U$.$S$.$ women's national soccer team. Users can also locate nearby Coca$-$ Cola Freestyle machines and create and save their Freestyle drink combinations $.$ Coca$-$ Cola's app is an example of