Coca-Cola has launched new products recently, including Starlight Zero and Dreamworld. Analyze how Coca-Cola has used...

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Coca-Cola has launched new products recently, including Starlight Zero and Dreamworld. Analyze how Coca-Cola has used social media to launch its new products, using the following questions and activities as a guide: 1. How has the company used social media to make customers aware of the new product? 2. Explain what you like or dislike about how the company is using social media to promote the product. 3. If you worked in marketing at the company, what two specific suggestions would you have about how the company could use social media more effectively? Coca-Cola has launched new products recently, including Starlight Zero and Dreamworld. Analyze how Coca-Cola has used social media to launch its new products, using the following questions and activities as a guide: 1. How has the company used social media to make customers aware of the new product? 2. Explain what you like or dislike about how the company is using social media to promote the product. 3. If you worked in marketing at the company, what two specific suggestions would you have about how the company could use social media more effectively?

Answer rating: 100% (QA)

1 CocaCola has utilized various social media platforms to raise awareness of its new products including Starlight Zero and Dreamworld The company has ... View the full answer