Coca-Cola having great marketing strategies. This brings to mind the 1985 introduction of the "New Coke" which was an unusual failure of Coke--or was it? Some people believe that it was a strategy by Coke to build brand loyalty and get a lot of marketing publicity.

Was this a failure or a planned marketing strategy to boost the Coke Brand?

Answer rating: 100% (QA)

The introduction of New Coke in 1985 was widely perceived as a failure rather than a planned marketi... View the full answer